“In 1981, I started up my new Tonino Lamborghini Style and Accessories company. In the ‘90s I launched my first line of made in Italy delicacies to bring the Italian taste and way of life all over the world.
Still today, in every product I create there must not be missing a detail somehow related to the mechanical and engineering heritage of my family.”
Influenced by his family heritage and professional experiences within mechanical engineering and automotive design, Lamborghini created a Lifestyle Experience Brand that includes a wide range of luxury products. Lamborghini family’s heritage is the main source of inspiration for all the brand’s accessories that display stylistic details mainly dedicated to an audience that has a passion for the world of luxury sports cars. The brand-extension strategy implemented by the versatile entrepreneur Tonino Lamborghini represents a unique model since its beginning and has become a case study analyzed by many universities, institutes and business schools. Today, it is normal for a brand or a label to develop a 360 degrees lifestyle concept, but Tonino Lamborghini has aimed to be different and original since its first steps: his eclecticism has led him to renovate and diversify his products while staying true to the brand’s origins and values.
Daring spirit, ingenuity, resourcefulness, and design without compromise: these are the values that characterize the Bull brand, recognized throughout the globe as a beacon of luxury, exclusivity and Italian flair.