During these first forty years since its foundation, Tonino Lamborghini has written pages of a story still in the making, distinguishing himself on the Italian entrepreneurial scene for his character and ingenuity, demonstrating an uncommon audacity in inventing attempting new business. Moreover, the limitless curiosity and eclecticism of the founder have allowed the brand to range and stand out in different product sectors, reinterpreted innovatively and uniquely over the years

Great ideas feed on experience and, in a company where family values play a central role, the best intuitions also derive from everyday life. Genius can spark from an intuition on a journey or a conversation during a family dinner. And, for an entrepreneurial organization where the family unit is the main strong point, the best places to find home-grown inspiration are «Bologna la saporita» (the tasty city) and its hinterland. While the Bull symbolizes the strong bond between past and present, for the Lamborghini family, the Emilian city of food is a theatre that portrays the passage of generations in a constant dialogue between tradition and innovation. Far from the cosmopolitan and always-in-a-rush world of megacities, Bologna is the ideal place to be inspired by history and to think outside of the box. That is how interest for haute couture and the wine and food sector merge.