The Italian brand enters burgeoning cannabis beverage market with Flora Growth, a leading all-outdoor cultivator and manufacturer of global cannabis products and brands.
The upcoming Tonino Lamborghini beverages line, produced by Flora Growth, will contain CBD and other premium cannabinoids such as cannabigerol (CBG). The products will be produced in Florida initially for sale in US states where CBD ingestible are legal.
The Tonino Lamborghini product line will be produced using Applied DNA Sciences, molecular tagging and authentication technology to ensure product verification, in line with the new age of cannabis consumer packaged goods (CPG). Flora will leverage this technology to ensure that the Tonino Lamborghini products are derived distinctly from Flora’s operations, which will substantially reduce concerns of any illicit market or counterfeit products across North America or Colombia.
“Since I was appointed CEO of the company founded by my father 40 years ago, my strategy has focused on turning the Tonino Lamborghini into a more innovative lifestyle experience brand” – said Ferruccio Lamborghini, vice-president and CEO – “The cannabis products market represents today a very interesting niche and thus we intend to offer a different luxury experience to CBD products consumers: stressed managers and executives, tired sports professionals, anxious entrepreneurs more often look for physical and mind recovery to think clearly, be more focused, relaxed, and creative without loosing their inner stylish and appealing side”.
The brand-new CBD beverages will be included in the Tonino Lamborghini Luxury Beverages range and mainly targeted to affluent international customers. The forthcoming CBD Tonino Lamborghini beverages will be a sophisticated and classy choice with a special Italian touch especially dedicated to daring, never settled and life enjoyers like all the Bull’s brand lovers are.
Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product.